Healthcare Begins Here

For this campaign I managed the UX strategy, front end design, and paid media rollout for the Healthcare Begins Here web tool on Walmart.com. The tool was designed to help customers make informed insurance decisions with an easy step-by-step process and to provide relevant easy to understand information. Additionally, the tool succeeded in driving up post enrollment RX sales and provided over the counter products to establish Walmart as a one-stop shop for all healthcare needs.