Burtsbees.com – Digital Flagship Store

I managed design and in-house asset production for the BurtsBees.com rebrand and creation of the online digital flagship store. I guided project teams through site strategy, rapid creative prospecting, UX, design, and asset production. Additional features included an interactive Gift Guide tool and custom Skincare Guide. The project resulted in a fresh online brand experience that encouraged users to shop through learning and exploration.

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