For the Walmart Holiday 2013 we build a campaign around Toys chosen by, tested and approved by kids. We worked with Walmart to film a series of play sessions videos with kids testing out and reacting to the most anticipated toy brands. We created interactive video banners with toys carousels communicating the years top toy picks. Tp Promote the content we worked with Walmart.com and designed a Video Archive landing page that hosted a variety of holiday how-tos, gift recommendation and product demos..
What goes into a blog post? Helpful, industry-specific content that: 1) gives readers a useful takeaway, and 2) shows you’re an industry expert.
Use your company’s blog posts to opine on current industry topics, humanize your company, and show how your products and services can help people.